Operating advisor for SaaS founders
Patrice Orenes‑Lerma
I build, fix and scale tech businesses, and I'm at my best when something's broken or doesn't exist yet.
Since 2019, I've been helping founders get product, tech and go-to-market pulling in the same direction.
What I help with
When teams pull apart
Product ships things sales can't sell, marketing promises what tech can't deliver, and you're the only one holding it together. I've run marketing and then engineering in the same company, so I know how to get them working together.
When something's stuck
Activation doesn't move, acquisition stalls, the tech team doesn't ship, or an AI feature never leaves the demo. I find where it breaks and we fix it, starting with what moves the number.
How we'd work
Ongoing advisory
A regular session with you, the CEO, and I'm reachable in between. We take the product, tech and go-to-market decisions as they come.
Short mission
One precise problem: activation that doesn't move, a tech team that doesn't deliver, an AI feature stuck in the demo. We scope it together and I help you solve it.
Background
I've sat in most of the seats: consultant, co-founder, Head of Demand Gen, Marketing Director, CTO, Head of Delivery, GM.
- At Diabolocom, I was Marketing Director, then CTO: 40+ people across engineering, QA and support.
- At Bonitasoft, I ran global demand generation for over 5 years.
- At Ledger, I created the delivery function inside engineering: 7 delivery managers, 40+ engineers.
- I launched a platform that did $4M in its first 24 hours.
- I rolled out a group ERP across six countries, and built an MVP that had paying customers in 5 months.
- Today I'm GM at lemlist, where I run Taplio and Tweet Hunter. And I still code.
Product, tech and sales not on the same page? Let's talk.
Tell me in a couple of lines what's going on, and we'll find a time.